Archives for posts tagged ‘hulu’

Broadcast is dead. Long live broadcast!

With this week’s announcement of NBC falling under the same corporate umbrella as NBCU’s cable empire (Bravo, Syfy, Oxygen, MSNBC, CNBC, the list goes on…), broadcast television is dead. Where there has always been a dotted line between the profits of the NBCU cable empire and the losses of NBC Entertainment, there’s now also a […]

What NBC’s ratings woes can teach us about TV and web series aesthetics

It’s not news that NBC’s ratings are in the toilet, and the vast majority of critics will argue that it’s a result of the network developing and airing shows that have narrow audience appeal. Shows like Kings, 30 Rock, and the recently-premiered The Listener might be hailed by critics and appreciated by TV nerds like […]

Cold, hard, factual numbers pwn Kevin Wasson, @paidContent

Kevin Wasson posted yesterday at paidContent about how Hulu and other web services offering television for free are doing more harm than good: the networks have simply relegated themselves to being content producers. …The value of NBC is not in a show like Heroes or Friends. The value of NBC is the more than 70 […]

How I learned to stop worrying (and love paying for media)

Cable networks are understandably scared of giving away their content for free; it would completely up-end their business model, and in the end it would hurt all of us who love shows like It’s Always Sunny in Philadelphia, Curb Your Enthusiasm, and Mad Men. I like the solution of creating some sort of openID standard […]

Your marketing plan might be more important than your show

Marshall Herskovitz (of quarterlife internet fame) had a few things to say about TV working on the web the other day: Marshall Herskovitz, best known for Thirtysomething on TV and Quarterlife online believes an HBO-like subscription model would work if it was backed by known quantities like himself, Steven Bochco and David Chase. “If it […]

The start of a (much-needed) web TV hierarchy

There’s a ton of video content out there, and not much of a way to browse it. Let’s think a moment of what guides us in our decisions to watch things online: recommendation engines embedded into videos, featured content on front pages of video sites, emails/twitters from friends…and that’s about it. A lot of gems […]

Analog dollars for digital dimes = Analog hours for digital minutes

Vivek Shah, president of digital publishing at Time Inc.’s Business News Unit, had some interesting things to say yesterday about why online content isn’t as attractive to advertisers as, say, magazines – its all about the time spent with the content and the saturation of advertising. Speaking at Ad Age’s Digital Conference, Mr. Shah pointed […]

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