Archives for posts tagged ‘abc’

Analog dollars for digital dimes = Analog hours for digital minutes

Vivek Shah, president of digital publishing at Time Inc.’s Business News Unit, had some interesting things to say yesterday about why online content isn’t as attractive to advertisers as, say, magazines – its all about the time spent with the content and the saturation of advertising. Speaking at Ad Age’s Digital Conference, Mr. Shah pointed […]

Why web shows have trouble on TV

With In the Motherhood officially tanking on ABC, I think it’s time someone stood up and said the obvious: this whole “re-purposing web shows for television” thing doesn’t work. The networks looked at Motherhood and quarterlife, saw big-for-web audiences and professional production values and stars, and they interpreted that as free pre-show, buzz-building marketing. But […]