Archives for the ‘major networks’ Category

When the content moves faster than the deals

No one really knows how to make a viral hit (though my buddy Freddie has some great ideas), but worse, big media Hollywood is ill-equipped to make money off viral hits when they occur. A disagreement between YouTube and Britain’s ITV, which owns the “Britain’s Got Talent” program where Ms. Boyle appeared, has kept the […]

Analog dollars for digital dimes = Analog hours for digital minutes

Vivek Shah, president of digital publishing at Time Inc.’s Business News Unit, had some interesting things to say yesterday about why online content isn’t as attractive to advertisers as, say, magazines – its all about the time spent with the content and the saturation of advertising. Speaking at Ad Age’s Digital Conference, Mr. Shah pointed […]

Why web shows have trouble on TV

With In the Motherhood officially tanking on ABC, I think it’s time someone stood up and said the obvious: this whole “re-purposing web shows for television” thing doesn’t work. The networks looked at Motherhood and quarterlife, saw big-for-web audiences and professional production values and stars, and they interpreted that as free pre-show, buzz-building marketing. But […]