Archives for the ‘forecasting’ Category

The next step for web series aesthetics: Creating worlds, not just stories

After a long, incubated gestation period during which audiences have been relatively meager, web series are beginning to come into their own, aesthetically speaking. We have genres and aesthetic styles unique to the medium – the vlog (Gemini Division, LG15), the mini series (Dr. Horrible), the gamer show (The Guild), the fanfic show (My Roommate […]

When the content moves faster than the deals

No one really knows how to make a viral hit (though my buddy Freddie has some great ideas), but worse, big media Hollywood is ill-equipped to make money off viral hits when they occur. A disagreement between YouTube and Britain’s ITV, which owns the “Britain’s Got Talent” program where Ms. Boyle appeared, has kept the […]

Fred hits a million, apocalypse about 10 years away (for broadcast)

For the last few days I’ve been processing the momentous fact that Fred became the first YouTube channel to have one million subscribers. It’s a milestone that has to be taken seriously, because unlike the number of views a video has, a user has to physically click a few buttons in order to subscribe (and […]