Archives for the ‘case study’ Category

What getting engaged taught me about Facebook

In subtle ways, the media all around us reinforce social structures. Some might argue media help define them. I was reminded of that in a big way the other week, when I was lucky enough to get engaged to the lady I love. The night after she said yes, I was browsing Facebook and thought, “wouldn’t […]

Multiscreen Experiences are an American Sunday Tradition

While ratings for every network get lower and lower, Sunday football ratings continue to be the anomaly, gaining viewership and fans faster than Bieber. People are throwing around lot of reasons why: the game is better, it’s become America’s past time ( I wholeheartedly disagree), ESPN and other 24-hour sports networks make the stakes higher. […]

What NBC’s ratings woes can teach us about TV and web series aesthetics

It’s not news that NBC’s ratings are in the toilet, and the vast majority of critics will argue that it’s a result of the network developing and airing shows that have narrow audience appeal. Shows like Kings, 30 Rock, and the recently-premiered The Listener might be hailed by critics and appreciated by TV nerds like […]

The next step for web series aesthetics: Creating worlds, not just stories

After a long, incubated gestation period during which audiences have been relatively meager, web series are beginning to come into their own, aesthetically speaking. We have genres and aesthetic styles unique to the medium – the vlog (Gemini Division, LG15), the mini series (Dr. Horrible), the gamer show (The Guild), the fanfic show (My Roommate […]