Archives for the ‘advertising’ Category

The iPad as interactive storytelling device (with the right software)

With the hype dying down, TechCrunch recently published a

Broadcast is dead. Long live broadcast!

With this week’s announcement of NBC falling under the same corporate umbrella as NBCU’s cable empire (Bravo, Syfy, Oxygen, MSNBC, CNBC, the list goes on…), broadcast television is dead. Where there has always been a dotted line between the profits of the NBCU cable empire and the losses of NBC Entertainment, there’s now also a […]

Cold, hard, factual numbers pwn Kevin Wasson, @paidContent

Kevin Wasson posted yesterday at paidContent about how Hulu and other web services offering television for free are doing more harm than good: the networks have simply relegated themselves to being content producers. …The value of NBC is not in a show like Heroes or Friends. The value of NBC is the more than 70 […]

Analog dollars for digital dimes = Analog hours for digital minutes

Vivek Shah, president of digital publishing at Time Inc.’s Business News Unit, had some interesting things to say yesterday about why online content isn’t as attractive to advertisers as, say, magazines – its all about the time spent with the content and the saturation of advertising. Speaking at Ad Age’s Digital Conference, Mr. Shah pointed […]