Marshall Herskovitz (of quarterlife internet fame) had a few things to say about TV working on the web the other day:
Marshall Herskovitz, best known for Thirtysomething on TV and Quarterlife online believes an HBO-like subscription model would work if it was backed by known quantities like himself, Steven Bochco and David Chase. “If it had [...]

With In the Motherhood officially tanking on ABC, I think it’s time someone stood up and said the obvious: this whole “re-purposing web shows for television” thing doesn’t work. The networks looked at Motherhood and quarterlife, saw big-for-web audiences and professional production values and stars, and they interpreted that as free pre-show, buzz-building marketing. But [...]